According to Packaged Facts analysts, natural pet food sales reached US$8.2 billion in 2016 and now make up 25 percent of the total US pet food market. Natural pet food sales grew by a compound annual growth rate of 12.1 percent between 2012 and 2016.  

That data was published in Packaged Facts sixth edition of “Natural, Organic and Eco-Friendly Pet Products in the US,” released in October 2016. In the report, sales data revealed patterns in natural pet food consumers’ demographics related to income and age. Survey results and other input allowed the analysts to forecast rising trends for new natural pet foods, particularly organic ingredients.

US natural pet food market leaders

Blue Buffalo was the most-purchased natural pet food brand, according to the Packaged Facts report. Blue Buffalo products were bought within the last three months by 35 percent of those dog and cat owners who buy natural, organic or eco-friendly products. AvoDerm Natural and Purina Pro Plan Natural came in second and third place with 19 percent and 18 percent, respectively.

Blue Buffalo also led the pet treat category with 18 percent of sales, according to Packaged Facts, while Natural Balance followed with 10 percent.

Consumers of natural pet food

Demographic patterns emerged among dog and cat owners who bought those pet foods and treats. For organic pet food, high-income households bought at higher rates. Market data collected by Simmons, a consumer research group, reflected that 6.3 percent of households with an income of US$100,000 to US$149,000 bought organic…

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