Blue Buffalo has issued a voluntary market withdrawal of 17 varieties of BLUE Divine Delights 3.5-ounce cups and BLUE Wilderness Trail Trays 3.5-ounce cups, according to PetSmart.

This withdrawal is being executed due to a quality issue with the foil seal on the top of the cup. No other Blue Buffalo products (including any variety of Divine Delights not listed below) are impacted by this issue. Blue Buffalo is not aware of any dogs becoming ill from these products.

Blue Buffalo advised customers to stop feeding this product to pet and bring any remaining cups affected by this withdrawal to their nearest PetSmart for a full refund. Blue Buffalo recommended BLUE Homestyle Recipe Small Breed cans in place of the Divine Delights or BLUE Wilderness Trail Toppers in place of the Wilderness Trail Trays until these products are once again available.

If customers have questions about this voluntary market withdrawal, please contact Blue Buffalo at 1-877-870-7363.

Blue Buffalo background

Blue Buffalo charged into the public market with a US$677 million IPO in July 2015, according to Petfood Industry’s Top Pet Food Companies database. Approximately 96 percent of Blue’s market is domestic; products also are marketed and sold in Canada and, to a lesser extent, Mexico and Japan. US manufacturing and distribution is conducted through a hybrid network of owned and contracted facilities. 

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